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Hay Creek Leadership
Our Team

Hay Creek is a dedicated team of experienced professionals with a proven track record of leadership and innovation in the creation and operation of first-class boutique hotels. It is our people that are our most valuable resource and they are the driving force behind our success. Our caring, customer-focused approach ensures that you will consistently work with a dedicated group of professionals who understand your objectives and how to ensure that those objectives are met. We are committed to creating unique and memorable experiences within sustainable communities, while striving to exceed the expectations of our owners and guests. We take great pride in providing memorable, enriching experiences to both our many kinds of customers and our employees.

Norman W. MacLeod

President and CEO

Norman W. MacLeod founded Hay Creek Hotels in 2005. The company is focused on the acquisition, renovation, and repositioning of under-performing small, full-service, upscale independent hotels with a goal to combine world-class service with the ambiance and charm of historic, boutique hotels.

A hotelier for over 35 years, MacLeod has served in most hotel operational positions, including General Manager of some America’s most prestigious hotels. He worked with Dunfey/Omni Hotels and Resorts in a variety of senior regional and corporate positions and thereafter was one of the original senior executives of the Starwood Hotels & Resorts team, most notably taking the leadership role for its Westin Hotels & Resorts brand. Soon after he assumed the position of Executive Vice President of Operations where he directed all aspects of operations for the company. He concluded his Starwood career as Executive Vice President of Sheraton Hotels and Resorts, with responsibility for Starwood’s largest, most important brand.

MacLeod’s many years of experience and his passion for boutique properties has allowed  him to create a unique niche in the industry. His success in this regard has been recognized by his industry peers. He is a recipient of numerous hospitality industry awards (a six-time winner of the  AH&LA Gold Key Stars of the Industry Award) and an active participant in the travel &  hospitality community. He currently serves on the Board of the Massachusetts Lodging  Association and has served as the past chairman of the AH&LA Marketing Committee and on the boards of numerous Convention & Visitors Bureaus.

Dean P. Andrews

Principal & Vice President, Marketing & Corporate Development

With more than 30 years of experience in the hospitality industry, Dean Andrew’s background in international hotel operations and development brings further depth to the Hay Creek Hotels organization. Prior to joining Hay Creek Hotels in 2009, Dean worked for 12 years with Orient-Express Hotels, Ltd., where he was President of their properties in the North American Division. Part of the senior team that took the company public in 2000, he helped expand Orient-Express from eleven properties to over fifty, establishing & operating upscale hotels and resorts in the US, Caribbean, French Polynesia, and Mexico.

Daniel J. Mahoney

Senior Vice President, Development & Strategic Planning

As Senior Vice President of Development and Strategic Planning, Dan Mahoney brings over 30 years of hospitality management and hotel real estate development experience to Hay Creek Hotels. Dan started his career in the hospitality industry with Hyatt Hotels & Resorts. He then spent over a decade as a principal partner in a prominent boutique hotel company headquartered in Toronto, where he was instrumental in growing the company from 2 to over 20 three & four diamond rated independent hotels, inns and resorts located in eastern Canada and the Northeastern United States. Mahoney successfully led the company as its President from 1997 to 2002. A Graduate of the University of New Haven School of Business,  Dan received his B.S. Degree in Hotel and Restaurant Management.  He is a licensed commercial real estate investment advisor and has been a member of numerous hospitality and real estate associations. Dan is currently a member of the University of New Haven Hospitality & Tourism Advisory Board.

George F. Soderberg, II

Senior Vice President, Operations

George Soderberg brings over 35 years of hospitality experience in sales, marketing and operations to Hay Creek Hotels. His 20+ year career with Omni Hotels began in sales in 1985. Promoted in 1990 to Director of Sales, George developed a reputation for repositioning under-performing hotels in the portfolio. This dynamic skill set brought him to the position of Mid-West Regional Director of Sales and Marketing, and in 1996 he was awarded the position of Corporate Regional Director of Sales & Marketing overseeing the Northeast and Midwest regions. In 1999, Geroge transitioned into operations serving as  General Manager for the Omni New Haven Hotel at Yale University prior to leaving Omni for a position with a Starwood Hotels franchise company to oversee operations and a new project in Portsmouth,  New Hampshire. George has served on several industry and  community boards and is a recipient of numerous sales and  marketing excellence awards. He is a graduate of Nichols College in Dudley, Massachusetts. 

Robert Garcia

Corporate Controller

Robert Garcia joined Hay Creek Hotels as Corporate Controller in April 2013. In this capacity, Robert is responsible for day-to-day accounting functions for all Hay Creek Hotels owned and managed properties. Under his supervision, the accounting staff performs all monthly financial closings and reconciliations for Hay Creek properties. Robert has 22 years of hospitality accounting experience, mainly in Controller roles. Prior to joining Hay Creek Hotels, Robert was  Corporate Controller for Midland Hotel Corp for approximately 8 years. In addition to the Hotel Accounting, he was also responsible for the  HR & IT functions of the company. In this role, he helped Midland advance in the area of computerized accounting. Among the many benefits realized by Midland were cost savings, payroll savings, and improved reporting for analytics. 

Deanne Soderberg

Vice President, Human Resources

Deanne Soderberg joined Hay Creek Management in 2007 as Corporate Director of Human Resources. Deanne has been a human resources hospitality professional for 25 years with proven expertise in training, recruitment, benefits, general HR management and union hotel relations. She began her career as a Human Resources Manager, and rose to the position of Regional Training Director for Omni Hotels Mid-Atlantic Region.Deanne has worked in many of the country’s major metropolitan  cities primarily in prestigious Historic Hotels of America, including the historic Omni Parker House Hotel, Boston; Omni Ambassador East  Hotel, Chicago; Omni Biltmore Hotel, Providence; Omni Shoreham Hotel, Washington, DC; and the Omni Austin Hotel, Austin, Texas. Deanne has served on several non-profit community advisory boards and is the recipient of many awards, including the State of New Hampshire Volunteer Coordinator of the Year and the  Outstanding Community/Business/School Partnership Award. 

Kelsey Raymond

Corporate Human Resources Manager

Kelsey Raymond began her hospitality career in the Food and Beverage industry 15 years ago. After four years with Starwood Hotels, she then acted as Assistant to the GM for a private nonprofit club in York Harbor, Maine. Kelsey began pursuing a passion for Associate Relations with Hay Creek Hotels in 2013, starting as Human Resource Specialist at Hay Creek Hotel’s flagship property in Exeter, NH.As the current Corporate HR Manager, Kelsey plays an integral role in corporate recruitment, training program development, pre-opening logistics, and task force assignments. 
She is a 2010 Hospitality Management honors graduate from the Whittemore School of Business and Economics at University of New Hampshire, where she received the prestigious Ann M. Badger Award. Currently, Kelsey serves as a founding member of the UNH Hospitality Management Board of Young Hospitality  Professionals. She also holds a Certificate of Pastry Arts from New England Culinary Institute in Montpellier, VT. 

Leah Bellemore

Corporate Director of Digital & Brand Marketing

Leah Bellemore brings over a decade of strategic marketing knowledge to her role as Corporate Director of Digital and Brand Marketing for Hay Creek Hotels. Her career began supporting the development of world class destination golf resorts for Southworth Development in 2008 which paved the way for her passion for the hospitality industry. At Hay Creek Hotels, Leah is responsible for developing and overseeing the strategic direction and execution of digital marketing plans for the portfolio with a strong focus on brand development, SEO, SEM, Email and Social Media. Prior to joining Hay Creek, Leah spent 4 years with Roedel Companies as their Marketing Manager. There, she was responsible for producing and executing the advertising and marketing plans for their portfolio of nationally branded and unbranded hotels, event centers, and restaurants they owned and operated. She was also responsible for the marketing and branding support required for the services the company sold through ROK Builders and RGH Hospitality.

Liz Adams

Corporate Director of Sales

As Corporate Director of Sales, Liz Adams oversees all aspects of sales strategies for the HCH portfolio.Liz began her hospitality career in 2006, where she started as a Hilton Sales Manager. Her love for travel and hospitality grew quickly, enabling her to excel in her field. Liz ventured into the independent hotel industry and found her passion serving as Director of Sales and Marketing at the XV Beacon. For the past two years, Liz has worked as the Vice President of Marketing for Associated Luxury Hotels International, which gave her the space to work at a corporate level with luxury independent hotels. Her career has allowed her to travel all over the world, which has given her valuable insight as to what hospitality means to different people and how to create experiences that cater to everyone. When Liz isn’t greeting guests or selling, she is spending her time with her two children, husband, their dog and with her parents on Cape Cod. She finds her creative inspiration through her children’s ideas and during her morning runs.

Heather Cox

Corporate Revenue Manager

Heather Cox joined Hay Creek Hotels in May of 2014 as the HR and Accounting Manager for the company’s Kennebunkport portfolio, which at the time included three distinct waterfront properties as well as a spa, marina, and in-house restaurant.Coming from a background in the restaurant industry (with experience in serving, training, catering, and back office administration and  management), Heather quickly discovered she missed the world of operations and transitioned to the Rooms Director position for the properties in January of 2016. After leading the properties through several successful seasons—which resulted in the properties receiving the top performance-based awards by the Hay Creek Hotels corporate office several years in a row and a perfect sell stretch of 48 days at the Breakwater Inn and Spa during the summer of 2016, she had developed a firm grasp on and respect for the revenue management field. In April of 2019 she accepted the newly-formed Corporate Revenue Manager position for all of Hay Creek Hotels.

Hoke Wilson

Corporate Executive Chef

Hoke Wilson began his culinary career as pastry cook and garde manager at New York City’s Rainbow Room following his graduation from The Rhode Island School of Design. Over the next five years, Hoke would hold prestigious positions including Head Chef at The Executive Hotel in Manhattan, Sous Chef for Ogden Foods under Marcel Kien, Executive Chef of The Ritz Carlton, and Head Saucier at The Carlyle Hotel in New York City. During this period, The Carlyle was the only hotel in New York to earn a Mobil Travel Guide Five Star rating. Hoke’s decorated culinary career also includes being Head Chef at  The Inn at Thorn Hill in Jackson, NH, where his leadership resulted in a #1-ranking by Conde Nast Traveler in the Small Hotel & Resort Restaurant group with a perfect 100 in the food category. Hoke joined Hay Creek Hotels in 2011 as the Executive Chef of The Wolfeboro Inn. He was named Regional Executive Chef for Hay Creek Hotels in 2014.

Ariana Plimpton

Corporate Food & Beverage Manager

Ariana Plimpton is Hay Creek Hotels’ dedicated wine and spirits specialist. Her considerable expertise in this specialized field is deployed throughout the conceptualization of various beverage positioning, costing and inventory programs for existing and new Hay Creek hotels and resorts. Ariana is extremely passionate about wine, wine service, and craft beer. She currently holds the Wine and Spirits Education Trust (WSET) Level Three Advanced, Pass with Merit and Court of  Master Sommeliers Level I Certificate, and a Certified Beer Server Certification from the Cicerone Certification Program. Ariana is  in the process of becoming a Master of Wine. In 2015, Ariana became Sommelier/Supervisor where her responsibilities include Manager on Duty; wine, beer and cocktail list creation; staff oversight and education; liquor inventory; cost  controls; POS coding; and creative promotions.